General Alliance Insurance Ltd opened its doors in Zambia in 2012. Their equal shareholder is General Alliance Insurance Ltd, a Malawian short term insurance company established in 1996 and one of the leading insurance companies in Malawi.

Global Credit Rating

In 2008, General Alliance commissioned Global Credit Rating Co. (S.A) to evaluate their standing in the Malawian insurance market. In 2008, the independent results of Global Credit Rating Co. (S.A) found they were the strongest company in the market.

  • General Alliance attained an A+
  • Only two insurance companies in Malawi published a credit rating
  • General Alliance’s international solvency ratio was calculated at 162.8%, the highest in Malawi, with cash cover far higher than any other insurer in Malawi.
  • The next nearest insurance company in Malawi had an International solvency Ratio of 73.9%
  • The higher the solvency ratio the more likely the insurer can pay their claims
  • In June 2011, General Alliance were rated again, maintaining an A+ four years in a row

Based on this Global Credit Rating, General Alliance Insurance is extremely proud to be one of the leading insurance companies in Zambia, .


The principles of integrity, service excellence, financial stability and sound underwriting are very important to by General Alliance. Reputation is key and each client is given a high level of service and unparalleled advice. The company is free from myriads of bureaucracy and chains of management. Their offices are easily accessible and staff are on hand to deal with all queries.

Unparalleled expertise

Our management has a greater breadth and depth of knowledge and experience than any of our competitors. They are known to ‘think outside the box’ and provide comprehensive solutions. Our reinsurers are Africa Re who are highly regarded within the insurance market having been established since 1976.

Product knowledge

An emerging economy will always have new challenges. With our experience we have found that our management has usually encountered similar challenges abroad.

Claims management

The claims department has an experienced manager who is involved with most claims. Daily meetings with the Managing Director and the claims department ensure claims are managed effectively. This is attractive for clients as it speeds up the process of claims and allows for a far more professional approach.

International rating

Four insurance companies in Malawi have received an international rating. Only two companies have published their rating. General Alliance has an A+ rating.

Market confidence

The biggest indicator of competence is how the market reacts. In 2008 General Alliance grew 45% more than any of our competitors and double the market average of 22%. In 2011 that impressive growth continued.


General Alliance will be among the major players in the non- life insurance industry, distinguished by closeness to the market and service excellence.


General Alliance provide insurance products and services tailored to meet the specific and ever changing financial risk exposures facing its customers. Value for investors is built through the strength of customer satisfaction and by consistently producing superior operating results. General Alliance Insurance providez the insuring public protection for their assets against the risks of everyday life because their peace of mind and security is our primary concern.

Contact details

35370 Thabo Mbeki Road , Garden Plaza Office Park, Lusaka, Zambia
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